The May deadline for GDPR compliance is fast approaching. Quantcast has been working with IAB EU to develop the Transparency & Consent framework—an open, non-commercial standard outlining how companies can acquire, manage and propagate consumer consent across the digital marketing ecosystem.
An industry-wide solution makes complying easier for publishers and brands and participating more convenient for consumers.
[2] IAB consent framework (Mike O'Neill著, ) <https://lists.w3.org/Archives/Public/public-tracking/2018Feb/0010.html>
[3] IAB-EU Consent framework and DNT (Mike O'Neill著, ) <https://lists.w3.org/Archives/Public/public-tracking/2018Feb/0011.html>