The May deadline for GDPR compliance is fast approaching. Quantcast has been working with IAB EU to develop the Transparency & Consent framework—an open, non-commercial standard outlining how companies can acquire, manage and propagate consumer consent across the digital marketing ecosystem. An industry-wide solution makes complying easier for publishers and brands and participating more convenient for consumers.
The May deadline for GDPR compliance is fast approaching. Quantcast has been working with IAB EU to develop the Transparency & Consent framework—an open, non-commercial standard outlining how companies can acquire, manage and propagate consumer consent across the digital marketing ecosystem.
An industry-wide solution makes complying easier for publishers and brands and participating more convenient for consumers.
[2] IAB consent framework (Mike O'Neill著, 2018-02-23 18:40:28 +09:00) <https://lists.w3.org/Archives/Public/public-tracking/2018Feb/0010.html>
[3] IAB-EU Consent framework and DNT (Mike O'Neill著, 2018-02-26 17:16:13 +09:00) <https://lists.w3.org/Archives/Public/public-tracking/2018Feb/0011.html>