[1] 
[CITE@en[GitHub - InteractiveAdvertisingBureau/openrtb: Open RTB is a protocol for real time bidding on digital media]], [TIME[2025-08-01T02:39:55.000Z]] <https://github.com/InteractiveAdvertisingBureau/openrtb>


[2] 
[CITE@en-US[IAB Tech Lab]], [TIME[2025-08-01T02:40:44.000Z]] <https://iabtechlab.com/standards/openrtb/>